Bad Boy Records boss P. Diddy is hip-hop’s top
moneymaker, according to Forbes and its list of the top 20
Cash Kings of 2013. The 43-year-old rap mogul pulled in
$50 million over the course of the past year, making him
the highest-earning hip-hop artist, even beating fellow
Harlem rap superstar Jay-Z to the top spot, despite his
platinum-selling album “Magna Carta… Holy Grail” and sold-
out tours.
This apparently thanks to Diddy’s mega-deal with Diageo’s
Ciroc vodka, which formed the bulk of his earnings. Other
income streams for the savvy entrepreneur include of
course his Bad Boy Records label, his marketing agency
Blue Flame and his Sean John clothing line.
But Diddy is not the only one enjoying the fruits of an
alcoholic beverage deal, with Jay-Z’s own endorsements of
Armand de Brignac champagne and D’Usse cognac helping
him to rake in $43 million in earnings to end up as runner-
up on the list. $5 million of that came from Samsung for the
purchase of 1 million downloads of his album for the
company’s smartphone app users.
Ending up on the third spot is last year’s No.1 Dr. Dre, who
took in $40 million, followed by Nicki Minaj, the only female
to make it on the list, with $29 million. She edged out
fellow Cash Money Records artists Birdman, Lil
Wayne and Drake, who were ranked 5th, 7th and 11th,
respectively.
Forbes’ Cash Kings for 2013:
1. P. Diddy - $50 million
2. Jay-Z - $43 million
3. Dr. Dre - $40 million
4. Nicki Minaj - $29 million
5. Birdman - $21 million
6. Kanye West - $20 million
7. Lil Wayne - $16 million
8. Wiz Khalifa - $14 million
9. Ludacris - $12 million
10. Pitbull - $11 million
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