It is no longer news that the Nigerian mobile phone industry
has evolved from what used to be a non-competitive arena
that had only a few brands dominate the hearts and hands
of the average Nigerian. The once stigmatised Chinese
owned company ‘Tecno Technologies’ has evidently grown
from producing what used to be perceived as cheap and
substandard quality mobile phones to making premium
quality gadgets available at pocket friendly prices. Hi-tech
mobile devices and gadgets are no longer the exclusive
preserve of the high and mighty as Tecno Technologies
constantly provide a wide range of mobile devices suitable
for communication, entertainment, internet and business
purposes through Tecno Mobile. Continue...
To celebrate the milestone of recently hitting 100,000
Facebook fans with an impressive talkability of 15%, Tecno
Mobile decided to launch the TECNO 100K FACEBOOK
VIDEO CONTEST which is a platform to reward their ever
loyal fans. To participate in this contest, users are expected
to Think up a video concept expressing their love for
Tecno Mobile, Record a video with a Tecno device, Upload
the Video to your YouTube Channel, Log into the Tecno
app and register your video for review. The submitted
videos would be reviewed and the top 10 videos by quality
would be manually selected.
These 10 videos are then uploaded to the 100k Milestone
Video Voting app, where all Tecno users are encouraged to
vote for their favorite videos. In the end, the top 3 videos
would be selected and the owners are rewarded with (1 st
Prize: N100, 000; 1 Tecno Phantom A+
Smartphone; 1 Souvenir pack , 2nd Prize: 1 Tecno
Phantom A+ Smartphone; 1 Souvenir pack , 3 rd
Prize: 1 Tecno Phantom A+ Smartphone). Also, the
top 3 videos get uploaded to the official Tecno Telecom
YouTube Channel and publicized across all social platforms.
Running side by side with the video contest is the Phantom
A Quiz promo which consists of 50 trivia questions on the
Tecno Phantom A, some easy and straightforward, others
difficult and tricky. A total of 30 randomly selected
questions are to be answered by users in 5 rounds, with
increasing levels of difficulty, from level 1 to level 5. Levels
1 to 4 will have 5 questions each, and the final round
(round 5) will have 10 questions. Each round has a
countdown timer designed to put the participants on the
edge. The allotted time per round decreases progressively
after each level. Users can only take the Quiz once, and see
their scores at the end of each level. Upon completing all
levels, a user’s score is uploaded to the leader board. If
successful, the participant stands to win our star prize, a
Tecno Phantom A smartphone & 1 souvenir pack or our
consolation prize, a souvenir pack consisting of several
Tecno branded items.
So far, the participation in the contests has been very
encouraging with thousands of people taking the Quiz and
also sending in their recorded videos. The comments on
Tecno’s social networking platforms show a keen sense of
entitlement, which means the fans see the brand as a family
body. As long as Tecno Mobile remains dedicated to merging
organizational goals with consumer needs thereby creating a
mutually beneficial relationship, they would remain a force to
reckon with in Nigeria and Africa at large.
Tecno…Innovation Liberated! - https://www.facebook.com/
TECNOMobileNigeria
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