GUINNESS is underlining its commitment to
football in Nigeria with the launch of RAISE
YOUR GAME campaign. Over the next
year, Roberto Di Matteo will be working
with GUINNESS and to launch the activities
he will be right here in Nigeria tomorrow,
Friday 16th August 2013. Please continue.
Purpose / Objectives
• Enhance public awareness and
need to be in the know of his activities.
• Opportunity to create buzz for
Guinness as the brand committed to
Nigeria and football fans.
• Keep the Malta Guinness events
consistent, fresh and dynamic in minds of
consumers.
Very Important
• Drive traffic to
m.guinnessvip.com as site to keep up to
date with all the news about Di Matteo’s
visit to Nigeria
• Encourage audience to drink
responsibly, strictly 18/21+
Guidelines
• Exciting times are here as
Guinness the beer of choice for football
fans has gone a step further to
reaffirming its commitment to football.
GUINNESS is bringing to town the
Champions league winning Coach Roberto
Di Matteo on August 16th Friday, 2013.
• While in town he will be launching
the GUINNESS FOOTBALL MANAGER- a
platform that put you in the driver’s seat
and lets you ‘Be the Boss’ as you pick your
team, call the shots, and, if you do well,
win fantastic prizes. He will also be
announcing the launch of the epic football
show GUINNESS RAISE YOUR GAME- a
weekly show that will bring you all the
latest football news, amazing interviews
with world-class footballers, epic live
music performances and exclusive on-the-
sofa chats!
• Sign up, for free at
m.guinnessvip.com and own your own
team and be the first to know Roberto’s
activities. Also tune in to super sports to
hear Roberto’s analysis on matches to be
played on Saturday August 16th, 2013 all
these brought to you by Guinness.
• As the new English premier
league begins be sure to grab a bottle of
Guinness and drink responsibly. Guinness is
sold strictly to +18.
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